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Studio Talk, Vol. 15,
page 1 2 3
"LET'S GET REAL" (Spring 2003)
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| Last season we decided on a
new advertising campaign to
show in images what we
espouse in words. Our own
Sandy and daughter Erika
appeared in our first Boston
Magazine ad in November,
followed by customer Cathy
and daughter Jane in December.
Two new mother/daughter
ads will appear in April
and May.
The tag line that we've included
in almost every ad and piece of
literature we've produced:
REAL LIFE, REAL CLOTHES
promotes a concept that has
kept us in the business of dressing
you, our customers, real
women for 24 years.
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On January 29th , an article
caught our eye in Women's
Wear Daily under this
headline: "Spring Ads:
Well Grounded." It talked
about how creative directors
of big name design
houses are seeking "relevant
images rather than
surreal fashion shots, at a
time when family and
friendships are a high priority."
Linda Greenblatt, the
creative director at Liz
Claiborne Inc., says "We
all have an aspirational
image, but what we are
really striving to do is reinforce
the personal connection
with our consumer.
There's a move away from
that perfect look and there
has to be room for variety,
for women of all sizes,
ethnicities and ages. I think
in the past we sort of only
studied one woman and
now we realize this is not
the way."
Well, bravo Seventh Avenue
and Women's Wear Daily -
but we beat you to it!
Sandy, Marcie and Ilene
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Save
the
Date
Trunk
Show
March
6th-
8th |
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Sephora's double eye and lip
pencil sharpener. Thick or thin
pencils sharpen easily with this
two-in-one nifty gadget that not
only makes a perfect tip, but
contains all those messy shavings
until you're ready to clean up.
Cotton Wash - just a reminder.
This product is perfect for all your
cotton/stretch summer clothes.
Works wonders - no shrinking,
no fading. $6.50 small, $15
large.
Tips for foodies: the chicken
salad at Michael's deli; the
guacamole at Anna's Tacqueria
and the cilantro/garlic yogurt dip
at Trader Joe's.
 Literary tip: Leslie Epstein
(Ilene's husband and Theo's
father) will
be reading
from his new
book
San Remo Drive, a
novel from
memory, at
the
Brookline
Booksmith on April 22nd at 7pm.
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Click here for
highlights from previous newsletters. |
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